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[FRESH IDEA] How to pitch generation Z to play slots after pandemia?
Global coronavirus pandemia is making many players and organizations rethink their approach towards the targeted audience. This is especially visible in iGaming, where the majority of young players are playing online and placing high customer service and quality of content demand on iGaming operators. Is this the right time now to accept the call and offer an adjusted vision
[FRESH THOUGHTS] Some thoughts on Africa and Latam gaming preferences
Latin America and Africa are two geo zones being targeted by gambling operators very extensively, especially in recent years. High attractiveness of both regions is defined by their formal statuses of emerging countries zone, but mainly by the real factors: rapidly growing population, expanding internet accessibility, and improving communications, allowing classic offline gambling.
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[NEW] Some of the uprising trends in online gambling industry
[NEW] Some of the uprising trends in online gambling industry It was close to obvious, and for some too obvious, that already in 2016 online gambling has started to quickly move to extensive video content. While the majority of online gambling traffic is still concentrated around old-fashioned forums and review/content portals, the new generation is slowly starting to dictate the new trend: video. Controlled video. Controlled video with features. Education and engagement with the other players. We can already see uprising trend of gambling streamers on twitch and video content becoming defining for example for such products like live roulette or live poker games. Who is going to take the challenge to meet the demand? Clear trend number 2 is a deeper player engagement. There are already online casinos offering some advanced tools like in-game chats or helper tools, advanced live statistics, and other features. Players in 2020 don't want to just play. They wanna feel good, important, and addressed at the same time. And it's up to operators and gaming studios to accept the call. Both trends are just in a very environmental trend of the 2020 decade. Speed, no data limits, 24/7 engagement, and deep personalization. Is web 3.0 going to come to gambling that quick?
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